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Mr. Steam® Invites Bath & Kitchen Showroom Consultants to Fantasy Island

Fifth Annual “Passport to Rewards” Sales Incentive Contest Offers a Trip to Bora Bora

LONG ISLAND CITY, NEW YORK (APRIL 20, 2011)—Mr. Steam today announced the launch of its 2011 Passport to Rewards Program, an annual sales incentive program that supports eligible showroom personnel who market and sell the company’s premier lines of residential and commercial steam showers and towel warmers.

The 2011 Passport to Fantasy Island Rewards Program’s grand prize features a four-night getaway to Bora Bora in Tahiti.

“The Passport to Rewards Program has become an integral part of our national marketing efforts in recent years, helping us to support our showroom sales associates in the field,” explains Mr. Steam president Michael Pinkus. “These people are on the firing line every day, helping us to promote the health and wellness benefits of steam to an ever-growing consumer and trade clientele. Their passion, imagination and hard work deserve our continued recognition and support.”

The 2011 Passport Program, which begins May 1 and runs through December 31, is a multi-faceted sales incentive and marketing program that corresponds with Mr. Steam’s ongoing marketing focus – Steam is in our DNA. This year’s program will reward selected associates with monthly prizes and will culminate in a four-night, round-trip for two to Tahiti, including a Polynesian Spa ritual for two, as the grand prize.

Beyond prize incentives, the Passport to Rewards Program offers participating bathroom and kitchen showrooms attractive benefits, including:

One lucky showroom sales person will win a trip to Tahiti as part of the Mr. Steam 2011 Passport to Rewards Program.

• Free Mr. Steam Steam Bath working display and point-of-purchase displays
• Participation in the Mr. Steam Co-op Marketing Program
• Discounted product shipping rates
• Electronic sales training presentation and support materials
• Inclusion on the Mr. Steam web site

Each month, Mr. Steam will randomly select a Passport to Rewards Program winner and issue a $250 spa therapy gift certificate to be used locally. In addition to the monthly spa certificates, special prizes will also be awarded to designated individual winners. The monthly schedule is as follows:

• September: the “Coconut” level prize, an iPad®.
• October: the “Bora” prize, a $500 gift certificate.
• November: the “Bora Bora” prize, a $1,000 gift certificate.
• December: the grand prize, a four-night trip for two to beautiful Bora Bora.

Eligibility requirements are easy and clearly explained in Mr. Steam’s Passport to Rewards Program brochure, which includes a dealer quiz and a registration form that all trained sales associates must complete. To receive the 2011 Mr. Steam Passport to Rewards Program brochure, please contact your local Mr. Steam representative.

About Mr. Steam
Making Wellness a Way of Life®, Mr. Steam® provides the finest quality steam showers and towel warmers for residential and commercial use. Mr. Steam products help support a healthy lifestyle with innovative accessories, including AromaSteam™ aromatic oils system, ChromaSteam™ mood lighting system, in-shower Musictherapy® speakers, and in-shower seating to enhance the steam bathing experience. For more information, please visit www.mrsteam.com or call toll-free: 1-800-76-STEAM.